Brand safety meets real-time reach and availability

Sounder.fm and Flightpath announce partnership and integration

Podcast publishers are always looking for better ways to meet the needs of new and existing advertisers. Contextual targeting and brand safety have been at the top of this list for some time, but a few key factors have really slowed their adoption.

1. No one wants to spend time building contextual, brand-safe targeting segments if the final output is so small as to be unsellable. This is a waste of time for all parties involved.

2. And no one wants to find a viable segmentation across their network and then have to manually specify targeting to a list of over 1000 episodes by hand. Let alone to rinse and repeat this process multiple times for each advertiser.

Sounder.fm impressed our team with their brand safety and contextual targeting solution. And they are also solving for the integration with a publisher’s DAI host to allow publishers to more easily select and target the final segmentations.

With Flightpath integration into Sounder.fm, your team will be able to see the reach and availability in real-time. No more time wasted only to find out the result is 20,000 impressions. Teams can stay in Sounder.fm and see availability update in real-time as they find and build segments of interest for their buyers.

We see this as a big step forward for the industry and a better way to find and package inventory that works for both the buyer and the publisher. And I also want to say this is just the beginning of what is possible and we are excited to be working with the Sounder team.

See the press release.