Flightpath Gives Publishers the Tools to Safeguard Baked In Sales via Dynamic Ad Insertion (DAI)
Finally. Visibility into episode locked availability, performance, and over-booking that overcomes the limitations and errors from manual spreadsheets and OMS platforms that use a calendar-only view from the early days of baked-in podcasting.
Our system checks all orders in the DAI platform to give the most reliable view of available inventory with first-in-the-industry alerts on any oversold events. If your sales team promises a “baked in” experience, Flightpath ensures your operations and sales teams are aware (in advance) of anything that would cause this placement to not always deliver on the promised episode.
This expands our industry-leading availability, triage alerts, and projected performance tools to fully support ‘faked in’ or episode-targeted placements across supported podcast platforms.
“With buyers who prefer baked-in placements, podcast publishers are turning to episode-targeted ads using Dynamic Ad Insertion [DAI],” explains Sean Howard, CEO of Flightpath. “Promising an episode locked placement is easy, but DAI makes living up to these promises difficult. Buyers expect these placements to be served in every download or listen within a set time period. Flightpath surfaces any problems that will impact delivery in addition to exposing any oversold events in the future.”
These alerts and reports work on all supported DAI platforms and free up sales and operations to offer these placements with confidence, while also maintaining the significant revenue opportunities from traditional DAI placements.
Key Features
Freedom to use baked in sales strategies while also enabling up to 3x gross revenues with DAI technologies
Confidence that episode locks are properly configured and going to deliver 100% of the time, as promised
Identify booked and oversold episode locked inventory across supported DAI platforms
Priority automation to correct OMS-trafficked orders for proper delivery
All of this while monitoring all run-of-show and run-of-network campaigns
Trusted availability for episode targeted orders one year into the future
"Podcast publishers and networks need to unlock revenue potential while still addressing buyer demand for episode locked inventory," stated Flightpath’s CRO, Laurie Belleau. "At Flightpath, we're committed to empowering our partners with unparalleled visibility and paving the way for increased revenue by making ad inventory, placements, and campaign performance readily accessible in the context of multiple sales strategies."
“As we manage hundreds of campaigns every week, it's crucial to have a tool that can swiftly pinpoint and resolve any potential delivery issues,” added Ilwira Marciszek, AdLarge's Senior VP and Head of Revenue Operations and Digital Sales. “Flightpath empowers us to deliver with the reliability and accountability that our advertisers have come to trust from AdLarge."
To learn more about Flightpath or this feature, please reach out to laurie@flightpath.fm
About Flightpath
Flightpath helps teams spend more time strengthening relationships with buyers and less time wasted on spreadsheets and manual reporting. The predictive analytics platform for podcasting that provides the insights and support publishers need to identify opportunities and solve problems for their business. See what industry-first alerts, campaign prediction, trusted sales availability, ad-ops tools, opportunity cost analysis, and decision-making support can do for your company at flightpath.fm