Show-level insights that drive revenue
Our team is excited to roll out powerful and readily accessible show-level insights on our platform. Many of these insights were available prior to this release, but via global reports and widgets that required the user to drill-down or filter appropriately. Now users of Flightpath can see a view of the world that is dedicated to a single property or show.
The show-level view gives a team new tools to manage the producers they represent, drive better delivery across campaigns, and uncover new revenue opportunities.
I’m going to let our lead UX designer step in here as this has been a pet project of theirs for some time now.
“While looking at network wide data is critical for big picture decisions, conversations with our clients over the last few months revealed that being able to analyze data at the show level was just as critical,” shares T.H. Ponders, lead UX designer at Flightpath. “Whether it’s sales looking for trends on the top performing shows, ad-ops checking on performance projections, or a program manager collecting insights to start growth conversations with their producers, our new show-level view unlocks a whole new world of perspectives and data for our clients to draw upon.”
The response has been tremendous, and we’re excited to work with our clients to continue to innovate on what is possible in these new views.
Ponders adds, “It took a bit of effort to get the rest of the Flightpath team to understand why campaign performance projections filtered down to the perspective of a single show would be so important and how it solves for real day-to-day needs of our clients, but we got there.” As for what comes next? “I’m really excited for the new graphs we’re working on. But I’m a bit of a data nerd.”
For the rest of us, we’re also very excited to unveil the new charts Ponders is working on, and also to share some updates to our AI tools and algorithms, but that will have to wait for a future blog post.
Flightpath is the predictive analytics platform for podcast publishers and networks. Ping our team at any time as we’d love to show you how we lower make goods, accelerate direct sales, and can drive a 10% lift in gross revenue for your business. All without changing your podcast hosting platform.
